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Some traditions are worth preserving – and others deserve an honorable discharge. When it comes to tequila choices, the infamous "Military Special" has long been a staple at base exchanges worldwide, known more for its bargain price tag than its quality. Today, we're exploring why servicemembers, veterans, and military supporters deserve better, and how Emerald Spear Tequila is elevating the standard for military-connected spirits.
The Legend of Military Special
Every service member has a Military Special story. Found exclusively on military installations worldwide, this bottom-shelf spirit has become something of a legend – though perhaps not for the reasons a spirits brand might hope. From impromptu barracks celebrations to desert deployments, Military Special has been present at countless military gatherings, often more as a test of courage than a choice of refreshment.
While its rock-bottom price point has made it a constant presence in military life, the reality is that our service members deserve more than just the cheapest option available. They deserve a premium spirit that matches their commitment to excellence – and a brand that genuinely supports their community.
Enter Emerald Spear: A Higher Standard
Born in Coronado, California – a community steeped in naval heritage – Emerald Spear Tequila represents a new tradition in military-connected spirits. Our premium highland tequila offers more than just superior taste; it provides a meaningful way to support the military community while enjoying a truly exceptional spirit.
Ready to upgrade your tequila game? Find Emerald Spear here.
The Quality Difference
Let's be honest – Military Special's reputation for quality often draws comparisons to less appetizing substances. In contrast, Emerald Spear is crafted in the highlands of Jalisco, Mexico, where perfect growing conditions and traditional production methods create a tequila worthy of those who serve.
Our commitment to quality shows in every aspect:
- 100% Blue Weber Agave from the Highland region
- Traditional brick oven cooking methods
- Small-batch distillation
- Meticulous quality control
- Smooth, complex flavor profile featuring subtle notes of citrus, earth, and fresh herbs
Supporting Those Who Serve While Military Special merely profits from servicemembers, Emerald Spear actively gives back to the military community. Our commitment goes beyond creating exceptional tequila – we're dedicated to supporting military families through various initiatives:
- Partnership with military support organizations
- Special events benefiting families of fallen Navy SEALs
- Active participation in veteran-focused charitable programs
- Community engagement in military-connected areas
A Local Connection
Based in Coronado, California – home to Naval Base Coronado and numerous military families – Emerald Spear understands military culture firsthand. Our location near one of the nation's most important naval installations isn't just about geography; it's about being part of a community that values service, excellence, and tradition.
This connection influences everything we do, from our commitment to quality to our involvement in military community events. We're not just another spirit brand – we're part of the military community's fabric.
Where to Find Your Bottle
Unlike Military Special's limited availability at base exchanges, Emerald Spear is readily accessible through multiple channels:
- Select specialty liquor stores throughout San Diego County
- Our online store with delivery options
- Local Coronado and San Diego events and tastings
- Local festivals and community gatherings
A New Tradition Worth Starting
While Military Special might have earned its place in military lore, it's time for a new tradition – one that combines exceptional quality with meaningful support for the military community. Emerald Spear Tequila offers the opportunity to enjoy a superior spirit while making a positive impact on the lives of service members and their families.
Next time you're considering your spirits options, remember that choosing Emerald Spear isn't just about avoiding a potentially regrettable decision – it's about embracing a higher standard and supporting those who serve in a tangible way.
Ready to start a better tradition? Find your bottle of Emerald Spear Tequila at select retailers or order online. Join us in raising the bar for military-connected spirits while giving back to the community that gives so much.
Because those who serve deserve better than just "military grade" – they deserve exceptional.